In addition to the Parkfriedhof Lutzmannsburg – a one-of-a-kind project in Austria realized in 2011 – I developed an online mourning platform. This was a truly unique challenge: there were no benchmarks, no comparable platforms, nothing to learn from. Everything had to be created from scratch.
My responsibilities covered every aspect of the project – from developing a meaningful and appropriate name, designing the logo, and structuring the platform, to supervising the web design and crafting the wording for the entire website.
The name VITERNITY is derived from two Latin words – Vita (life) and Aeternitas (eternity). According to the briefing, it had to be available as a top-level domain (.com and .org), not too long, easy to type and remember, and clear and comprehensible across different languages and cultures.
See:
– 6-page promotional folder
– Screenshots from various pages of the VITERNITY Online platform.

Product Development
Naming
Branding
Web-Design
(2009 – 2012)

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