Rarely working starts from scratch. You cannot distinguish a product or a company, just by re-designing a new logo or giving them a new brand-identity. You cannot ignore the path of history!
Sometimes it takes much, sometimes you need to change only details. But always keep in mind, what you do should stay for a while. So take care of time-stamping effects...
![](https://cdn.myportfolio.com/4a1ec6bb-3629-4bfa-ad1e-b5da35fb9d4e/57dd109e-b86c-4fb7-82f9-79de9f77c892_rw_3840.jpg?h=bd9ca3ce16ac3928bed545945baa7bf4)
MQ-DAILY is a tiny but charming restaurant in Vienna’s Museum Quartier, serving daily changing menu’s. The old logo characters are being ruffled up a bit and the menu card has gotten already a bit long in the tooth. Carefully I redesigned logo and all printed matters. While keeping the italic touch of the logo I gave the logo-lettering a more stable ground. The current logo-type looks more homogenous and not so contrived anymore.
![](https://cdn.myportfolio.com/4a1ec6bb-3629-4bfa-ad1e-b5da35fb9d4e/40f02b65-6169-4201-9faf-b7a0163ac08e_rw_3840.jpg?h=c70eb447b3feff5daf0c86686a7c1fba)
Google was not always that big. Years ago other search-engines existed besides a rapidly growing google-search. 123PEOPLE was a successful online-engine, specialiced on giving infos related on persons in the internet. Their first logo was a pick'n'mix creation. At it’s peak 123people aspired a successful exit. The company’s value should also sparkle in the logo! I was in charge to realize this extremely sophisticated project. I did it. 123people was sold to the biggest french telephone company ... and it worked!
![](https://cdn.myportfolio.com/4a1ec6bb-3629-4bfa-ad1e-b5da35fb9d4e/f6561441-e78b-4a17-b42e-d3c4ec0f22f5_rw_3840.jpg?h=68f1ffc4c30b5d0281e54a2e7314bf41)
Also small companies deserve best support, even when it takes little changes only. Getting rid of the pretty ugly 3D-lettering, giving the swoosh a firm grip and putting a new 'more active' tag line to the logo. Done!