Sometimes you work with passion on a project and you are truly convinced that you did a good job, but nevertheless then it stops. After you finished a successful corporate design job, many more decisions have to be made, that the 'new' become true!
This happened to me 2009 with a project for a South African Mining Consultancy Company. First everything looked good, but it ended up disappointing. The project was rejected. Even your effort and expense were payed, it's always a sad story for a designer. Maybe the strategy of the company, maybe the follow up costs, or maybe just this strong visual step in the future did not correspond with the companies development. You will never know...
See below extracts of this presentation-process.
