NNWest is an open Creative Network for Branding and Design. With more than three decades of high end experience NNWest works successful on national and international projects.
NNWest supports clients with all creative issues, wherever new concepts emerge: starting with the phrasing of documents for investor's acquisitions, continuing with product and brand development and ranging as far as creative controlling or brand analyses, with a focus on the services sector – and, in this context, predominantly on B2B.

NNWest disciplines are conceptual, advisory or constitutive. NNWest is convinced that close consultation with clients is a guarantee for positive project progress.

We welcome the challenge of unconventional projects. Where others shy away, we provide the missing link to achieve the desired solution effectively.

Focus on destination.

Our Philosophy

Many companies separate strategic action from creative action. On one side are the strategists: analytical, logical, numerical. On the other side are the creative thinkers: intuitive, emotional, expressive.

We at NNWest like to see strategy and creativity influencing each other. We are convinced that this philosophy has a positive, charismatic and sustainable influence on branding processes as well as on the development of new brands and products.

Our Approach to the World of Brands

Brands exist in a restless communication society where images reign supreme. They are the bearers of information, emotion and values. They are a part of our cognitive world: visionary, straightforward, clear-speaking. Famous brands are celebrities.

Unmistakable and unique.

Our Brand Identity Manifesto

Just like people, brands are inevitably subject to continuous development (transformations). Making branding decisions means thinking ahead, being able to anticipate future requirements so as to facilitate the sustainable, positive development of a product, a service or a brand. Where brand management is concerned, short-term action is nearly always risky.

Brands are inactive systems. Our brand-identity manifesto describes the complex life cycle of a brand as follows:

  1  Brands exist according to a genetic code.
  2  Brands crave education.
  3  Brands need scope for development.
  4  Brands grow continuously.
  5  Brands develop character.
  6  Brands are allowed to make mistakes.
  7  Brands function according to clear rules.
  8  Brands correlate with their environment.
  9  Brands are distinctive individuals.
10  Brands are like people – they exist in every moment.

The End of the Brand Myth

An often quoted conclusion: A brand is not a logo! Nor is a brand a product or some kind of identity. A brand is merely the perception a person has of a certain product, a certain service, or a company. It is only when human beings and their environment interact that a brand can come alive and begin to develop its own personality.

All we can do is to responsibly accompany brands and support their personality.

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