»Time is too precious to waste it struggling with bad concepts.«

NNWest is a Creative Network for Branding and Design managed by Helmut Nowak. With 30 years of professional know-how and experience NNWest works on national and international projects.
We support our clients with all creative issues, wherever new concepts emerge: starting with the phrasing of documents for investor's acquisitions, continuing with product and brand development and ranging as far as creative controlling or brand analyses, with a focus on the services sector – and, in this context, predominantly on B2B.

Our disciplines are conceptual, advisory or constitutive. We are convinced that close consultation with our clients is a guarantee for positive project progress.

We welcome the challenge of unconventional projects. Where others shy away, we provide the missing link to achieve the desired solution effectively.

Focus on destination.

Our Philosophy

Many companies separate strategic action from creative action. On one side are the strategists: analytical, logical, numerical. On the other side are the creative thinkers: intuitive, emotional, expressive.

We at NNWest like to see strategy and creativity influencing each other. We are convinced that this philosophy has a positive, charismatic and sustainable influence on branding processes as well as on the development of new brands and products.

Our Approach to the World of Brands

Brands exist in a restless communication society where images reign supreme. They are the bearers of information, emotion and values. They are a part of our cognitive world: visionary, straightforward, clear-speaking. Famous brands are celebrities.

Unmistakable and unique.

Our Brand Identity Manifesto

Just like people, brands are inevitably subject to continuous development (transformations). Making branding decisions means thinking ahead, being able to anticipate future requirements so as to facilitate the sustainable, positive development of a product, a service or a brand. Where brand management is concerned, short-term action is nearly always risky.

Brands are inactive systems. Our brand-identity manifesto describes the complex life cycle of a brand as follows:

  1  Brands exist according to a genetic code.
  2  Brands crave education.
  3  Brands need scope for development.
  4  Brands grow continuously.
  5  Brands develop character.
  6  Brands are allowed to make mistakes.
  7  Brands function according to clear rules.
  8  Brands correlate with their environment.
  9  Brands are distinctive individuals.
10  Brands are like people – they exist in every moment.

The End of the Brand Myth

An often quoted conclusion: A brand is not a logo! Nor is a brand a product or some kind of identity. A brand is merely the perception a person has of a certain product, a certain service, or a company. It is only when human beings and their environment interact that a brand can come alive and begin to develop its own personality.

All we can do is to responsibly accompany brands and support their personality.

Selected Reference Clients from 1991 onward
In alphabetical order:

123people (FR)


Austria Tabak / Gallaher Europe (A/UK)


BMG Ariola Austria

BMG Germany



Cityclub Hotel Pyramide


Count Basic

Cycleenergy Biomass Power AG

Cycleenergy Gaishorn GmbH


Die Grünen Kärnten

Die Grünen Klagenfurt

DoRo Filmproduktion

EMN European Migration Network

EMI Music Austria

ENEX Resources (USA/RSA)

Exocet Wien

Four Telecom Services


General Systems


Grüne Bäuerinnen und Bauern


iGC Institut für Ganzheitliches Coaching

IG Holzkraft

Ikarus Security Software 
IOM International Organization for Migration
IPOP Institut für Popularmusik

ISM Institut für Systemorientierte Mediation

Jajah Inc. (USA)

Jajah S.A. (ESP)

Jazz Fest Wien

Kaufhaus Schiepek

Kunsthalle Wien

Kunsthalle Wien Project Space

Kunst Haus Wien


Monkey Music

Museum Hundertwasser



NUCOAST Entertainment

Ogilvy & Mather

ORF Österreichischer Rundfunk

Page 74

Parkfriedhof Lutzmannsburg

Pendolum Capital


PID Presse und Informationsdienst der Stadt Wien

PRS Produktion Rental Service

Qino Group (CH)

Raiffeisen Capital Management

Raimund Dietz Wirtschaftsökonom

Schenker Austria

Schenker Railog


SCS Motorcity Süd

SEE Holding



Shell Österreich


Swissburg (CH)

Symena Software & Consulting

Talenthouse (USA)

Tanzquartier Wien

The Spell

Ticketline Holding




U4 Diskothek

Ukhozi Group (RSA)

Universal Edition




Viternitas AG



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